How ZBTOS™ handles your information.
This policy covers zbtos.com, ZBTOS analytics, the ZBTOS assessments and their forms, and the forms on this site. ZBTOS is operated by ETEGY Inc.
Last updated October 19, 2026
01What we collect
Inquiry forms. The Program Inquiry, Practitioner Intensive Register Interest and Partnership Inquiry forms collect your name, work email, organization, role and what you tell us about your program, transformation or organization.
Publication forms. To download the Introduction eBook or a paper, you give your email address and answer one or two short research questions. The eBook questions are required; each paper has one optional question.
The ZBTOS Briefing. Your first name, your email address and your consent to receive it.
Assessments. Your answers to the Transformation Lens Check and the Transformation System Assessment, and any contact details you choose to give. The Lens Check result is shown on screen and is not emailed. The System Assessment result is sent to the email address you give. The Transformation Perspective Check runs in your browser, and its answers are not sent to us.
Analytics. Pages visited, links clicked, which forms were viewed and which publication links were opened, with approximate location. We do not use analytics to identify you.
Every form records the page you sent it from, so we know which page led to the inquiry.
02How we use it
- To reply to your inquiry and send what you asked for.
- To send the result of an assessment you completed.
- To improve the site, the assessments and the courses.
- For research, in aggregate and anonymized form only, as described below.
We do not sell personal information.
03Research use
We use your answers to produce the result you asked for. We may also study them, together with other responses, to understand how transformations produce value.
Aggregate and anonymized only. Research outputs report patterns across many responses. No individual and no organization is identified in any research output, and we do not publish or share responses in a form that could identify you or your organization.
What this covers. The ZBTOS assessments, including the Transformation Lens Check and the Transformation System Assessment, and the research questions on the publication forms.
Opting out. You can opt out of research use at any time without losing the result or the download. Email privacy@etegy.com with the name of the assessment or publication.
04The ZBTOS Briefing
The Briefing is published and sent by ETEGY. We send it only if you tick the consent box on the sign-up form. You can unsubscribe at any time from any issue, or by emailing privacy@etegy.com.
05Services that process your information
- Pipedrive hosts the forms on this site and stores what you submit, on our behalf.
- ScoreApp hosts the Transformation System Assessment and its form, and processes your answers on our behalf.
- Google Tag Manager and Google Analytics provide site analytics.
- Google Fonts serves the typefaces. Your browser requests them from Google.
- Google favicon service serves the small organization icons in the logo strip. Your browser requests them from Google.
06Analytics and cookies
Google Analytics uses cookies to count visits and see how pages are used. You can block or delete analytics cookies in your browser and still use the whole site.
07Retention and deletion
Retention. We keep assessment and research responses for 24 months after you complete the assessment, then delete them or reduce them to anonymized aggregate data that cannot identify you or your organization. Inquiry records are kept for as long as we are in contact about the inquiry.
Deletion. You can ask us to delete your information at any time by emailing privacy@etegy.com. We confirm deletion within 30 days, in line with the one-month response period set by data-protection law. Responses already reduced to anonymized aggregate data cannot be traced back to you and are not affected.
08Your choices
You can ask what we hold about you, ask us to correct or delete it, opt out of research use, and unsubscribe from the Briefing, all at privacy@etegy.com.
09Where your information is processed
ETEGY Inc. and the services listed above may store and process your information in the United States and other countries. Where data-protection law requires it, transfers rely on the safeguards those services provide, such as standard contractual clauses.
10Security
Access to the information you submit is limited to the people who need it to reply to you or run the service you asked for. No method of sending or storing information online is completely secure, but we use the security controls our service providers offer and review who has access.
11Children
This site and its assessments are for working professionals. They are not directed to children, and we do not knowingly collect information from anyone under 16.
12Changes to this policy
If we change how we handle your information, we will update this page and the date at the top. Material changes will be noted on this page before they take effect.
13Contact
ETEGY Inc. · privacy@etegy.com · Contact page
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